Send & Scale™ - Chontelle Fossey
The 6-Month Group Coaching Program

You've Got The Sales. Now Build The System That Scales Them.

Send & Scale™ is for established ecommerce founders who are ready to stop relying on constant content, promotions and hustle to drive the next sale, and build a repeatable sales system that grows their audience, converts more customers and creates consistent revenue without everything depending on them.

Apply for Your Place

Manual effort got you here, it's systems that will take you further.

Sound Familiar?

You're Not Short on Effort.
You're Short on a System.

You're already making sales. People are already finding you. That's the part most business owners never get to.

So here's the uncomfortable bit. Right now they're walking in your front door and straight out the back door - and you have no way of ever getting them back.

In the front door

They arrive

Through your ads, your posts, your content. You paid for every one of those visits, in money or in time.

Out the back door

They leave

Most look around and walk straight out again. No sale, no email address, no way to ever reach them.

And repeat

You start again

So you post again. Discount again when the month goes quiet. Every sale still runs through you.

If you stopped showing up for two weeks, would sales continue? Or slow down?

If your stomach just dropped, that's not a you problem. It's a system problem. Manual effort only gets you so far. It's systems that scale you.

"But I've already got my flows set up"

I hear this constantly. Then I open the account, and in every single one the flows are skeletons. One email where there should be five. Default templates nobody edited. No segmentation, no reason for anyone to buy.

Having a flow and having a flow that earns are completely different things.

And a welcome flow isn't a system

A welcome flow converts someone once, in their first week on your list.

It doesn't bring back the customer who bought in March. It doesn't catch the woman who filled her cart last night and got distracted by the school run. It doesn't send the campaign that makes next month predictable.

You don't have a traffic problem. You have a gap between people showing interest and people saying yes - and right now nothing is sitting in that gap doing the work for you.

A front door isn't a house. The rest of the system is what we build inside Send & Scale™.

The Real Reason

You Didn't Build This for the Money

You built it so your life could look different. So let's be honest about what you actually want, because it isn't a revenue figure.

To sit at the assembly

Actually watching your child, not half-watching while you wonder whether you sent that email. Present in the room instead of mentally back at your desk.

To take a weekend

And know the business kept working without you. Not checking Shopify at 9pm on a Sunday to see whether it was a good day.

To stop being pulled apart

Half a business owner and half a parent, doing neither the way you want to. Enough of your head back to think and lead instead of just keeping up.

A business that pays you, not one that drains you

You left a job where your income was capped and your time wasn't yours. It would be a cruel joke to have built yourself a harder one.

To stop carrying it alone

To open your laptop and see sales that happened while you were living your life. That feeling is the whole point.

A freedom-filled business, not just one that pays the bills.

You can't hustle your way there. That's what the next six months are for.

The Gap

Where Does One In Every Three Sales Come From?

Email done properly produces at least 30% of your online revenue. Roughly one sale in every three, and that's the floor, not the ceiling. It doesn't come from one flow. It comes from three pieces that feed each other.

At $10K months

$3K+

a month from emails you set up once

At $20K months

$6K+

same system, same effort, bigger number

Half one

Automated income

Your flows.

Welcome, browse abandonment, abandoned cart, post purchase. Four automations catching the revenue currently walking back out of your store.

This half pays you on the days you don't open your laptop.

Half two

Systemised sales

Your campaigns.

Planned and written in advance, built on what your customers are actually doing. Not "sending something when I remember".

This half makes next month predictable instead of hopeful.

The fuel

A list that keeps growing

Your audience.

New buyers arriving steadily, so both halves compound instead of flatlining.

This is what turns a good month into a better year.

Most stores have one of those working. Maybe one and a half. The missing pieces are the difference between hoping for sales and expecting them.

Your email list sees 30-40% of your emails. Only 2-3% of followers see your posts. Build the system where people actually see you.

The Method

The Repeatable Sales System™

A repeatable system is what makes your revenue predictable. Three phases, built in order, working together.

Attract and retain Phase 1

Attract & Retain

Get seen by the right people and capture them on your email list - so your audience becomes an asset you own, not an algorithm you rent.

Nurture and convert Phase 2

Nurture & Convert

Build trust and create sales without constantly posting. Emails that get opened, clicked and acted on.

Automate and optimise Phase 3

Automate & Optimise

Install the automations, read the numbers, scale what works. Revenue on repeat - whether you show up that day or not.

The Repeatable Sales System

Most business owners have dabbled in one phase, maybe two. Send & Scale™ is where you build all three - properly, in order, together.

Build the system first. Then scale the traffic into it.

That order matters. Pour more traffic into a store with nothing to catch it and you just pay to watch more people leave. We build what catches them, then we turn the tap up.

Client Results

Real Ecommerce Brands. Real Results. Real Systems.

These founders didn't need more hustle or more consistency. They needed a system.

Skincare brand result

3x Revenue

in 90 Days

A skincare brand made email a reliable sales channel, not an afterthought.

Plant business result

102% Growth

Subscriber List Doubled

One optimised pop-up. Browsers turned into subscribers, subscribers into sales.

Natural products brand result

+77%

Email Revenue Increase

Email went from occasional campaigns to a major sales channel.

Two Systems, Built From Scratch

The full numbers, before and after. Both brands already had people finding them. What they didn't have was anything consistently catching them.

Case Study 01

Planti Peeps

Josh · 10 months inside Send & Scale™

List growth

44 new subscribers a month → 413 a month

9x

✓4,129 new subscribers in 10 months. He'd added 533 in the entire year before.
✓$21,483 AUD in flow revenue across 242 orders - all of it earned by emails running in the background.
✓2 neglected flows to 6 live flows, including a custom nurture sequence built for his business, not a template.
✓109 campaigns sent, roughly 10 a month, opening at 38-54% on properly segmented audiences.

Josh built his browse abandonment flow on day one. That flow alone has since made over $5,300. Then he rebuilt the welcome series, overhauled the abandoned cart, and started sending on a schedule instead of when he remembered.

The traffic was already arriving. Now it converts.

Case Study 02

Jacquie D Designs

12 months inside Send & Scale™

List growth

6 new subscribers a month → 157 a month

26x

✓1,885 new subscribers in 12 months. The year before she added 72, and some months added none at all.
✓A list of around 300 grew past 3,400 active, engaged profiles.
✓Zero live flows to 5 live flows - welcome, browse abandonment, post purchase, a giveaway sequence, and a second welcome series she's testing against the first.
✓$9,366 in flow revenue since joining, and her post purchase flow opens at 48.5%.

Her flows technically existed when she joined. Mostly sitting in draft, not sending a single email, and none of them written to convert. So we didn't just switch them on. We rebuilt every one of them properly, using the same proven structure and sequencing every Send & Scale™ member builds - welcome first, then post purchase, then browse abandonment.

Then we fed the system. A low-cost Meta lead ad bringing new subscribers in daily, and regular campaigns going out to them once they arrived.

Same store. Same products. A system underneath it.

What both have in common: neither of them waited for more traffic. They built the system that converts the traffic they already had, then put a small daily budget behind a low-cost lead ad so the list kept growing and the whole thing compounded.

Client results screenshot Client results screenshot Client results screenshot Client results screenshot Client results screenshot Client results screenshot

Hear From Founders Inside

Click to watch their stories.

Josh · Planti Peeps

Jo · The Mamahood Collective

Jodie · Moments Etched in Time

"My list grew 25% in my first month - and I already had sales coming from my flows."

Josh · Planti Peeps

"I'd added 104 subscribers in eight months. In five weeks I added 395 more - on $4 a day."

Jo · The Mamahood Collective

"I chose Chontelle because there's no heavy reliance on social media. That was everything for me."

Jodie · Moments Etched in Time

Client results screenshot Client results screenshot Client results screenshot Client results screenshot Client results screenshot Client results screenshot
The Program

What You'll Build Inside Send & Scale™

Six months. Five steps. One complete Repeatable Sales System™.

Inside the Send & Scale program
Step 1

Build Your Foundations

Set up your email platform properly, perfect your pop-up and lay foundations that can carry serious growth. No more traffic leaving your website without a way to stay in touch.

Result: a business that's ready to scale.

Step 2

Install Your Sales Automations

Build the four flows that print money while you sleep: Welcome, Browse Abandonment, Abandoned Cart and Post Purchase.

Result: sales happening whether you show up or not.

Step 3

Feed Your Revenue System

Grow your list consistently with low-cost subscriber campaigns that attract buyers, not freebie hunters.

Result: a growing audience of future customers.

Step 4

Convert More Customers

Know exactly what to send, when to send it, and how to write campaigns people actually open - and buy from.

Result: a repeatable sales engine.

Step 5

Optimise & Scale

A/B testing, reading your metrics, increasing revenue per subscriber and scaling what already works.

Result: more profit from the same traffic.

You'll also receive:

The system is the core. Everything below keeps you current, keeps you supported, and gives you your time back.

✓Fortnightly live group coaching calls (AU, NZ and US time zones)
✓Instant access to the full curriculum - lifetime access, all future updates
✓Private members-only community for support and accountability
✓A monthly masterclass on what's happening in ecommerce right now - platform changes, seasonal strategy, what's converting this quarter and what's stopped working. Ecommerce moves fast. You'll never be running last year's playbook.
✓Plug-and-play templates and swipe files so you're customising something proven instead of starting from a blank page. This is where the hours come back to you.
✓Optional access to affordable VA implementation support for the build work you'd rather hand off.
Included When You Join

Your Repeatable Sales Toolkit™

Everything you need to build faster - without piecing it together yourself.

Bonus 1 · Valued at $597

Sales Accelerator Library

Built for one thing: speed.

The gap between knowing what to do and getting it done is nearly always time. Nothing here starts from a blank page.

✓Plug-and-play email templates
✓Advanced implementation trainings
✓Expert masterclasses
✓Stats trackers and checklists
✓Swipe files, updated as strategies evolve

If you've been wondering "will I actually have time for this?" - this is the answer.

Bonus 2 · Valued at $997

Seen. Clicked. Sold.™ - The Complete Program

Build the system first. Then scale the traffic into it. This is the second half.

Once your flows are live, the fastest way to grow is to send more of the right people into a system that already converts. Seen. Clicked. Sold.™ is my complete Meta ads program for doing exactly that. Not a mini version. The whole thing, included.

✓Simple lead generation campaigns that run on as little as $5 a day
✓Ads that stop the scroll
✓Targeting that finds buyers, not browsers
✓Lowering your cost per lead month after month

Jo used this exact approach to add 395 subscribers in 5 weeks on $4 a day.

Bonus 3 · Valued at $497

AI Email Content System™

Your campaigns, planned and written from what your customers are actually doing.

A welcome flow gets written once. Campaigns never stop, and "what do I even send this week?" is where most people stall.

You'll connect Claude to your Klaviyo account and pull the data most business owners never look at - what people click, browse and add to cart - then turn it into a content plan with the copy already drafted, in your voice.

✓Connect Claude to Klaviyo for data-driven email creation
✓Generate a strategic campaign calendar built on real customer behaviour
✓Plan around launches, promotions and seasonal events
✓Write high-converting emails that still sound like you
✓Subject lines, preview text and CTAs in minutes
✓Plug-and-play campaign templates and proven designs

Your customers are already telling you what they want. This system listens.

That's $2,091 of tools included - on top of the full program.

Your Coach
Chontelle Fossey

Hi, I'm Chontelle

I'm an ecommerce email marketing coach and agency owner - and I'm completely obsessed with building automated systems that get sales without you having to show up to make them happen.

I built my own ecommerce business to six figures, and now I coach product-based business owners around the world to do the same, through focused email strategy, smart automations and systems that scale.

Because your business should pay you, not drain you. As someone who knows first-hand what it's like to be the engine behind every sale, I know exactly what it takes to stop being one.

We want the automations to do the selling, so we can do life.

Klaviyo Partner Meta Business Partner Shopify Partner
Good Fit Check

Is This Your Right Next Step?

I'd genuinely rather tell you no than take money from a business this isn't built for.

This is for you if

✓You're already making sales, but revenue feels unpredictable
✓People are already finding your store, even if it's a modest number
✓You're prepared to put $5-10 a day behind growing your list, so the system compounds
✓You're tired of relying on social media to sell
✓You've dabbled in email, maybe even Klaviyo, without consistent results
✓You want one proven system, mastered, not ten strategies half-done
✓You want a coach in your corner, not another course collecting dust

This isn't for you if

✕You're brand new and haven't made consistent sales yet
✕Nobody is landing on your website yet, and you're not in a position to change that. Email converts demand. It doesn't create it. Sort your traffic first and then come back to me
✕You're after overnight success
✕You won't implement
✕You're a service-based business
Before You Decide

The Expensive Part Isn't Joining

Let's do the maths on doing nothing, because it's the number nobody ever calculates.

$3K+

Every month

What email should be producing at $10K months, and currently isn't.

$36K+

Over a year

Walking past you while your flows sit in draft.

100%

Of your traffic spend

Landing on a store with nothing set up to catch it.

You're already funding this system

Every ad, every post, every hour of content. You're paying for the top of it right now, and not collecting at the other end.

And next year looks the same

The same people arrive. The same percentage leave. And you have this exact conversation with yourself again.

The risk isn't investing in the system. It's spending another year without one.

If you always do what you've always done, you'll always get what you've always got. Six months from now this is either built and running, or still on the list.

Josh built one flow on his first day inside the program. That single flow has since made him over $5,300. Every month you wait is a month that flow isn't running in your business.

Applications Are Open

Apply for Your Place

Send & Scale™ is by application. Not because I need to assess if your business is good enough, but because I take a small number of business owners each intake and I want to be certain this is the right next step before you spend a cent.

Three to five minutes. I read every one personally and reply within one working day. Here's what you're applying for.

Most Popular

Pay in Full

$2,997 USD

🎁 Pay in Full Exclusive: 1:1 Mapping Session with Chontelle (valued at $297) - a private strategy session to map your Repeatable Sales System™, find your biggest revenue opportunities and build your personalised implementation plan.

✓The complete 6-month Send & Scale™ coaching program
✓Build your Repeatable Sales System™ from the ground up
✓Instant, lifetime access to the full curriculum and all future updates
✓Fortnightly live group coaching calls (AU, NZ and US time zones)
✓Private members-only community
✓Your Repeatable Sales Toolkit™: Sales Accelerator Library, the complete Seen. Clicked. Sold.™ program, and the AI Email Content System™
✓Plug-and-play templates, swipe files and implementation resources
✓Monthly masterclasses on current ecommerce topics, so you stay upskilled and current
✓Optional access to affordable VA implementation support

Pay once. Implement for life.

Apply for a Place

Backed by the 10-Day Love It Guarantee

Payment Plan

$575/month x 6 USD

The same coaching, support and system. Spread over six monthly payments.

✓The complete 6-month Send & Scale™ coaching program
✓Build your Repeatable Sales System™ from the ground up
✓Instant, lifetime access to the full curriculum and all future updates
✓Fortnightly live group coaching calls (AU, NZ and US time zones)
✓Private members-only community
✓Your Repeatable Sales Toolkit™: Sales Accelerator Library, the complete Seen. Clicked. Sold.™ program, and the AI Email Content System™
✓Plug-and-play templates, swipe files and implementation resources
✓Monthly masterclasses on current ecommerce topics, so you stay upskilled and current
✓Optional access to affordable VA implementation support
Apply for a Place

Backed by the 10-Day Love It Guarantee

Both buttons open the same short application. You'll choose your payment option once you're accepted - and applying doesn't commit you to anything.

Zero Risk

Two Guarantees, Not One

One protects you if it isn't the right fit. The other protects you if you do the work and the numbers don't follow.

Guarantee 1

The 10-Day Love It Guarantee

Apply. Get accepted. Get inside and start building.

If within your first 10 days you decide Send & Scale™ isn't the right fit, email us and we'll refund your investment in full.

No hard feelings. No hoops. No awkward conversations.

This one covers the decision. The one beside it covers the outcome.

Guarantee 2

The Make It Back Guarantee

Do the work and your email revenue doesn't cover what you paid me within the six months? I'll keep coaching you for free until it does.

All I ask is that you've actually done it:

✓Your four core flows built and live
✓At least four campaigns sent a month
✓List growth running the whole time
✓Attended or watched your coaching calls

Measured on attributed email revenue in your email platform. That's it.

I only want action takers inside this program, because action takers are money makers. If that's you, the only risk left is staying exactly where you are.

FAQs

Still Got Questions?

I'm already busy. Will I actually have time for this?+
Time is the exact reason you need this system. Plan for 2-3 hours a week to implement and attend calls. Nothing starts from a blank page - the Sales Accelerator Library and AI Email Content System™ exist so implementation is fast. Once your system is live it hands you back at least 5 hours a week, because it keeps working when you don't. You have lifetime access, so you can build at your own pace, plus optional access to an affordable VA if you'd rather outsource the setup.
I've tried email marketing before and it didn't work. How is this different?+
You've been taught tactics - a flow here, a campaign there. What you haven't built is a Repeatable Sales System™, where list growth, automations and campaigns feed each other. That's the difference between "I sent some emails" and email producing at least 30% of your revenue. This time you're not guessing.
I'm not techy. Will this overwhelm me?+
No. The modules are bite-sized and step-by-step - watch, do, done. You'll never stay stuck: bring any question to the fortnightly calls or drop it in the community. And the AI Email Content System™ handles the heavy lifting on content, so tech is never what stands between you and results.
How much traffic do I need for this to work?+
Let me be straight with you, because this is the question that decides whether you get results. Email converts the demand you already have - it doesn't create demand out of nothing. So you need people arriving at your store, and you need to be growing that number. It doesn't have to be big. Jacquie D Designs was adding six subscribers a month when she joined. What she did have was a willingness to put a small daily budget behind list growth, and that's what took her to 157 a month. If people are finding you and you're prepared to spend $5-10 a day feeding the top of the system, you're in exactly the right place. If nobody is landing on your site and that isn't going to change, this won't fix it, and I'd rather say so now.
Will I need to spend big on ads or live on social media?+
Neither. The complete Seen. Clicked. Sold.™ program is included, and members run list-growth campaigns from $4-5 a day. Jo added 395 subscribers in 5 weeks at $4 a day. I also teach organic list growth, so you choose your path. Nothing here requires you to post daily.
Do I need Klaviyo or a specific website platform?+
I teach inside Klaviyo (the step-by-step videos use it), but the principles work on any email platform. You'll need a website and to be selling products online. It doesn't need to be professionally designed - if sales feel stuck, it's rarely your website. It's the missing system behind it.
Why do I have to apply? Can't I just join?+
Because I'd rather turn someone away than take money from a business this isn't right for. It takes three to five minutes and asks about your traffic, your list and where you're stuck. I read every one myself and reply within one working day. If you're a fit, I'll send you the link to join. If you're not, I'll tell you honestly what your actual next step is. Applying doesn't commit you to anything.
What happens after I join?+
Instant access. Your login arrives straight away, the full curriculum is open from day one, and you'll get the link to join the private community. Paid in full? You'll book your 1:1 Mapping Session with me. Fortnightly calls run across AU, NZ and US time zones and you can sync the calendar to your own.
What happens when the six months are up?+
Your system is built and it's yours, and you keep lifetime access to the curriculum and every update. Most people don't want to stop there, so graduates are invited into the Send & Scale membership: a monthly space to keep the coaching and accountability going while you scale. Completely optional, nothing to decide now. Plenty finish the six months and run their system happily on their own.
What if it's not for me?+
You're covered twice. The 10-Day Love It Guarantee: not the right fit within your first 10 days, tell us and we'll refund you in full. The Make It Back Guarantee: do the work and if your email revenue hasn't covered what you paid me by the end of the six months, I'll keep coaching you for free until it does.

Stop Being the Engine. Build One Instead.

Imagine six months from now:

✓A growing list of buyers
✓Four flows selling around the clock
✓Campaigns planned, written and working
✓Repeat customers coming back on their own
✓Revenue you can predict, and a weekend you can actually take

You already know email works. You've known it for a while.

The people are already arriving. The only thing missing is the system that catches them - and someone in your corner while you build it. Every month without these flows is revenue walking back out the door.

Chontelle Fossey

Still deciding? Let's talk it through.

If you're wondering whether Send & Scale™ is the right next step for your business, I'd love to chat. We'll talk about where you're at, where you want to go, and whether I genuinely believe this program is right for you.

If it is, I'll tell you. If it isn't, I'll tell you that too.